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  • Writer's pictureNatasha Britton

Unlocking Your Salon's Revenue Potential: It's Not About the Shiny Objects

Do you find yourself constantly searching for the next big thing to boost your salon's revenue? I used to be in the same boat.

I believed that to make more money, I needed a constant influx of shiny new machines and courses to stay competitive.

I was stuck in a cycle of reinventing the wheel, always chasing the next trend.

But here's the harsh truth: having all the latest gadgets and treatments in my salon didn't automatically translate into a thriving business. In fact, I had a serious problem on my hands.

My expensive machines sat idle for a significant portion of the month, costing me a fortune in upkeep.

They collected dust while my appointment book remained far from fully booked.

It was a wake-up call I sorely needed.

Then, it hit me like a lightning bolt.

I realised that I couldn't rely solely on these shiny new objects to bring in business.

I had to take matters into my own hands and create opportunities myself.

I couldn't sit around, waiting for clients to magically appear.

I needed a strategy, a proactive approach to attract existing and potential clients.

That's when my journey to transformation truly began.

I realised that waiting for clients to discover me wasn't enough. I had to actively seek them out, engage them, and build lasting relationships.

So, if you're currently grappling with underutilised machines or services in your salon, and you're eager to see a return on your investment, here are some practical steps to help you increase your income and att

ract new customers:

1. Have a campaign every month: Start by identifying the machine/service you want to promote. Why should a customer have that service? What is the result? How can it improve your customers life? Understanding your ideal client's needs is the first step towards tailored marketing.

2. Communicate with your audience: Continuously improve your methods of communicating with your ideal clients. Whether it's mastering the latest interactive stickers on your stories, sending out a broadcast on WhatsApp or staying in touch via email, becoming amazing at communication will set you apart.

3. Build an Online Presence: In today's digital age, having a strong online presence is crucial. Create a professional website and leverage social media to showcase your work and connect with potential clients.

4. Offer Value: Provide valuable content and tips related to your services through blogs, videos, or social media. Position yourself as an expert in your niche.

5. Leverage Reviews and Testimonials: Encourage satisfied clients to leave reviews and testimonials. Positive feedback builds trust and credibility.

6. Use your Google Business Listing: Using your Google listing update section as another form of social media will expand your network and attract new clients.

7. Customer Retention: Don't forget about your existing clients. Ask yourself how can I make my service better? What Can I do that no one else does? Give them exceptional customer service to keep them coming back.

Remember, it's not about the shiny objects; it's about the value you provide and the relationships you build. By implementing these practical steps, you'll be on your way to unlocking your salon's full revenue potential and making a lasting impact in your industry.

And if you need help and guidance with your business reach out and fill out the business analysis form here and I will get in touch with how I can help you accelerate your results

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1 Comment

Sarah Jane Bennett
Sep 18, 2023

Love this and so often it is the first thing that comes into our head. I definitely have thought let's buy the latest trend rather than concentrating on what I already have. Since I have been working with you I don't feel the need to do that :) x

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