Are you a small business owner constantly caught in the cycle of winging it, hoping for success while struggling to attract clients and generate revenue? I've been there too, and I understand your pain points all too well.
When I started my laser & skin clinic business over 10 years ago, I was obsessed with the aesthetic look of my shop, neglecting the crucial aspect of a solid business strategy.
Even after years in the industry, I still believed that fancy furniture and top-notch equipment would magically bring in customers because I had the latest devices.
But here's the truth: nobody knew we existed! When I used to do events in the middle of the shopping centre, people would always comment and say they didn't know we were there!
If only I knew what I did now...
We were invisible, and it was taking a toll on me.
I found myself working over 60 hours a week, stressed about paying bills and wages. Meanwhile, my staff seemed to be lounging around, sipping tea and enjoying themselves.
The resentment grew, and I started dreading going to work. My energy was scattered, and I sensed my employees talking behind my back, unaware of the struggles I was facing.
Looking back, I realise that if I had focused on developing a sound business strategy and aligned my actions accordingly, I could have avoided the long hours and overwhelming stress. But sometimes, actually all the time, we only operate within our current level of awareness.
So If you're reading this blog post, congratulations!
You're already one step ahead of your competition. You've become aware of the need for change in your business's performance. Now, it's time to take action.
So, let's dive into the valuable advice I have to offer, which will revolutionise your approach to your small business:
Start by examining your current routine. Identify what serves you and what doesn't.
Take a close look at how you spend your time from morning to night.
Once you’ve really had a look at your routine, and where you’re spending your time, then I would like you to ask yourself these questions;
What is in alignment with my goals of where I want to be?
What can I get rid of that perhaps distracting me?
What's causing me to procrastinate?
By analysing your routine, you can eliminate distractions, reduce procrastination, and become more productive.
Once you've assessed your routine, it's time to create a new one.
Design a schedule that incorporates:
Your daily responsibilities
The general tasks that you need to do
The times that you will spend to do your productive work “on” the business.
Self care activities
Structuring your time effectively allows you to regain control and indulge in guilt-free activities you love.
Envision your big picture and set a five-year goal for your business. Break it down into achievable yearly targets.
For example, if your current revenue is £84,000, aim to generate £1,000,000 by 2028.
My yearly goals would be:
Ask yourself how do I get my income from £84,000 to £175,000?
I need more clients, spending more money, increasing their frequency.
How can I do that?
Do I need to tweak my offerings?
Do I need to increase my price?
How can I get more people to know about me?
How can I get them to come back sooner?
What can I do to stop people leaving me?
Identify the strategies required to reach each yearly milestone, such as acquiring more clients, increasing their spending and frequency, tweaking offerings, raising prices, and enhancing customer retention.
Then that will determine the tasks that you do everyday.
Once I’ve broken down my big target into smaller goals for each year I then would get very clear on the daily tasks I need to do in order for me to move closer to my big goal. With your goals in mind, determine the specific daily tasks that will bring you closer to your desired outcome.
Eg. If I need more people to know about me, could I team up with somebody that has a large database of my clients?
How can I make that connection with that person that has a large database?
What tasks do I need to be doing on a daily basis to reach out to those people?
So perhaps I need to be networking, joining groups, getting known within my area, speaking to more people.
Consider collaborating with individuals or organisations that possess a substantial client database. Network, engage with your local community, and be proactive in getting your name out there. Maintain focus on tasks that align with your goals.
Once you've identified the necessary tasks, discipline becomes crucial.
Sync your calendar
Block out time to ensure you complete these tasks consistently.
Discipline keeps you accountable and propels you toward success.
By implementing these steps, you'll develop a basic strategic plan that banishes procrastination, boosts productivity, and reclaims precious time for the activities you love
If you found this blog post helpful, please share it with someone who could benefit from it.
I'd love to hear about your progress and the next steps you're planning to take.
To receive personalised assistance tailored to your business, fill out this form https://form.jotform.com/220826186816360 so I can understand your unique situation and provide targeted guidance.
Wishing you all the best on your journey to business success!